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Bitwise CIO Makes a Straightforward Case for $1 Million Bitcoin

Bitwise CIO Matt Hougan projects bitcoin could reach $1 million in about 10 years if the store-of-value market grows from $38 trillion to $121 trillion, capturing 17% share.

  • On Tuesday, Bitwise CIO Matt Hougan shared a memo projecting bitcoin could reach $1 million within 10 years and acknowledged the target sounds implausible.
  • Hougan argued the core error is using static math for a moving market, telling Sherwood News the store-of-value market grows over time but investors anchor to today's size.
  • His framework starts with estimating the store-of-value market, estimates bitcoin's share and divides the implied market cap by 21 million to get a per-coin price; Hougan estimates the market could reach about $38 trillion, requiring a 17% share to reach $1 million.
  • Market watchers note bitcoin remains near $70,000 on Wednesday as ETF flows stay positive and higher lows suggest buyers may be in control.
  • Looking longer term, Hougan warned the outcome is not guaranteed as gold's market grew from roughly $2.5 trillion in 2004 to nearly $40 trillion today.
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  • 50% of the sources lean Left, 50% of the sources are Center
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unchainedcrypto.com broke the news in on Tuesday, March 10, 2026.
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