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1,560 McDonald's restaurants set for major Happy Meal change
Nearly four million blank Happy Meal boxes will be available to help 73% of UK children aged 5-10 express emotions through drawing, McDonald's and BBC Children in Need said.
- McDonald's and BBC Children in Need are launching a limited-edition blank Happy Meal box to encourage children’s emotional expression, starting Wednesday, November 5.
- McDonald's-Commissioned research found 42% of UK children aged 5-10 struggle to discuss feelings, while 73% say drawing helps and 88% of parents of children aged 5-10 believe creativity eases conversations.
- BBC Children in Need's chief executive Simon Antrobus said `Art and creativity can help to give children an outlet when words aren’t enough.`, and Kimberley Walsh, presenter and singer, supported the campaign saying drawing helps her children be calmer and more open to chat.
- Nearly four million boxes and crayons will be available nationwide from Wednesday, November 5, across all McDonald's restaurants in the UK and ROI, subject to availability.
- Following recent limited-edition promotions, McDonald's is building on the International Flavour Heist promotion, with 47% of parents saying creative activities help bond and enable open conversations.
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